The 2026 Winter Olympics are breaking the mold – literally. Milano Cortina CEO Andrea Varnier tells CGTN Sports Scene their scattered venue strategy isn’t just working, it’s rewriting the playbook for sustainable mega-events. 🏔️
No Stadium? No Problem
By using Italy’s existing mountain venues instead of building new arenas, organizers claim they’ve slashed construction emissions by 40% compared to previous Winter Games. "We’re letting the Alps be the star," Varnier said, referencing iconic slopes like Livigno that already host World Cup events.
Connection Through Chaos
With athletes spread across 150km (93 miles) of mountainous terrain, the opening ceremony used drone light shows and holograms to create a unified spectacle. Early viewer stats show 72% of under-30 audiences tuned in via TikTok-style vertical streams 📱 – proving Gen Z engagement doesn’t require physical crowds.
The Future of Global Sports?
This experimental format could influence bids for the 2030 Games, with Sweden and Switzerland already studying Cortina’s model. As Varnier puts it: "Why build when you can borrow? The planet’s cheering louder than any stadium crowd." 🌍👏
