Lights, Camera, Adventure! 
Chinese Films Fuel Tourism Boom
China’s new ‘Travel with Chinese Films’ campaign turns blockbuster locations into tourist hotspots, blending cinema magic with real-world adventures. 
CulturalBoom
Lights, Camera, Adventure!
Ne Zha 2 Sparks Travel & Merch Boom in China 
The hit film Ne Zha 2 is fueling a cultural tourism surge and merchandise craze, inspiring global audiences to explore China’s mythical roots. 
China’s Consumer Boom Sparks Global Opportunities 
China’s booming consumer market creates global opportunities, driven by Spring Festival spending and tech-powered trends. 
China’s Spring Festival Tourism Boom Sets New Records 
China’s Spring Festival holiday saw 501M domestic trips and $92.6B in tourism spending, fueled by cultural hotspots and digital innovation. 
China’s Film Industry Smashes Records: What’s Fueling the Boom?
China’s 2025 box office hits a historic high, driven by tech innovation, cultural confidence, and blockbuster films like ‘Ne Zha 2.’ 
China’s Ice & Snow Sports Boom: From Frost to Fortune 
Explore how China’s icy sports transformed into a $150B cultural phenomenon, uniting Gen Z thrill-seekers and entrepreneurs alike.
China’s Sci-Fi Industry Blasts Off with $16B Boom in 2023 
China’s sci-fi industry hit $16B in 2023, powered by gaming dominance and a 106% tourism surge. The future is now!