Concerts & Hot Air Balloons: How China’s May Day Travel Got a Major Glow-Up 🌟
Concerts, festivals, and unique activities are now the main draw for travelers in China, reshaping the May Day holiday tourism market and local economies.
Experience Economy
The Feel-Good Economy: Why Young Chinese Are Choosing Experiences Over Stuff
Young people across China are driving a massive shift towards spending on experiences over material goods, fueling a new multi-trillion-yuan ‘feel-good’ economy in 2026.
China’s Gen Z Buys Memories, Not Things
Young people in China are driving a multi-trillion-yuan shift towards spending on immersive experiences and emotional value over traditional material goods.