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Discover China’s Cultural Treasures at New Heritage Expo 
China’s first-ever national intangible cultural heritage exhibition in Zhejiang showcases over 100 priceless traditions from 11 regions. 
#CulturalHeritage
HeritageTourism
Discover China’s Cultural Treasures at New Heritage Expo
China’s ‘New Chinese Style’ Tourism Takes Off
Gen Z travelers fuel China’s cultural tourism boom through museums, ancient towns, and heritage markets. History has never been this Instagrammable! 
