TikTok is stepping up its fight against digital deception! 🌐 The platform announced Thursday it will automatically label AI-generated images and videos created by external tools like OpenAI’s DALL-E, using a watermark system called Content Credentials. With 170 million U.S. users and global elections looming, the move aims to curb misinformation – think deepfakes of politicians or fake event footage. 🔍
Here’s the deal: When creators use AI tools that support Content Credentials (developed by Adobe, Microsoft, and others), TikTok will instantly detect and tag their posts as “AI-generated.” The system even spots edited content – like if someone tries to remove the watermark. 🛡️ “We’ll remove realistic AI content that isn’t labeled,” warned TikTok’s safety chief Adam Presser.
Why it matters: 20+ tech giants (including Meta and Google) pledged earlier this year to tackle election-interfering AI. TikTok’s now the first social platform to roll out Content Credentials at scale. 🤝 Adobe praised the move, calling TikTok’s massive creator community “essential” for building online trust.
Behind the scenes: The policy drops as TikTok battles a U.S. law demanding its parent company ByteDance sell the app. While legal drama continues, this AI transparency push shows TikTok’s effort to align with Western tech standards. 💡
