Move over, traditional luxury car giants—Chinese new energy vehicles (NEVs) are charging into Europe, and a Dutch auto dealer is betting big on their success. Kjeld Riegen, leading Voyah’s European rollout for Gomes Noord, told Xinhua that China’s NEVs are winning hearts with their tech-savvy features and wallet-friendly prices.
Voyah, the premium arm of Chinese automaker Dongfeng Motor, just opened its first Dutch store in a Mercedes-Benz showroom—a bold move signaling confidence. Riegen plans three more Dutch stores and a Belgian launch this September. “The quality is great, and the lineup is ,” he said, name-dropping crowd-pleasers like the Mhero 1 and the autonomous-ready Voyah Free.
Why the hype? Riegen raves about Voyah’s autonomous tech, tested rigorously for European roads. After touring Dongfeng’s Wuhan facilities and the Beijing Auto Show, he’s convinced: “Chinese brands are leading the EV future.” His fave? The Voyah Free, which he says drives like a “dream” with “immense power.”
With Europe’s EV adoption accelerating, Riegen sees NEVs as a perfect match: “Smart mobility isn’t coming—it’s here.” From silent, emissions-free rides to next-gen battery ranges, Voyah’s blend of luxury and affordability could redefine Europe’s streets.
Kjeld Riegen, leading Voyah’s European rollout for Gomes Noord, told Xinhua that China’s NEVs are winning hearts with their tech-savvy features and wallet-friendly prices. 
,” he said, name-dropping crowd-pleasers like the Mhero 1 and the autonomous-ready Voyah Free.
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