In a tech twist straight out of a Silicon Valley drama, Apple has chosen Google's custom AI chips over industry titan Nvidia to power its next-gen artificial intelligence infrastructure, according to a research paper revealed Monday.
Why Google's TPUs?
While Nvidia dominates 80% of the AI processor market with its GPUs, Apple deployed 2,048 of Google's TPUv5p chips (optimized for devices like iPhones) and 8,192 TPUv4 chips for cloud-based models. Unlike Nvidia’s hardware, Google rents its TPUs exclusively via its Cloud Platform – meaning Apple’s bet ties it closer to Google’s ecosystem.
The Silicon Showdown
Apple engineers hinted in the paper that Google’s chips could unlock even more advanced AI models down the line. While neither company commented, tech enthusiasts are watching this #TechRivalry like it's the final season of Succession.
With AI innovation accelerating faster than a ChatGPT response, this move signals Apple’s strategy to diversify its tech alliances – and possibly rewrite the rules of the AI hardware game.
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