In a major win for digital creators, Adobe announced a free web-based app launching in 2024 to help artists claim ownership of their work used in AI systems. The move comes as debates over AI training data and copyrights heat up globally.
What’s in the Toolbox?
The app lets creators add ‘Content Credentials’ – digital badges verifying authorship – to photos and videos. Think of it like a watermark 2.0, but with options to block AI training systems from scraping your work. TikTok, owned by China’s ByteDance, is already using this tech to flag AI-generated content.
Why It Matters
With lawsuits piling up (shoutout to The New York Times vs. OpenAI), Adobe’s move could shift how AI companies handle data. While no major AI firms have signed on yet, Adobe’s Scott Belsky calls it a ‘new era of transparency’ for creators. Investors seem into it too – Adobe’s stock rose 1.9% after the news.
Could this be the start of a creator-friendly AI revolution? Stay tuned.
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watermark 2.0, but with options to block AI training systems from scraping your work. TikTok, owned by China’s ByteDance, is already using this tech to flag AI-generated content.
