Meta is rolling out facial recognition tech again—this time to take down scam ads impersonating celebrities! 🚨 Three years after shutting it down over privacy debates, the social media giant is testing a new system to flag fake ads using star power to trick users. Think: AI-generated Taylor Swift pitching a shady crypto scheme. 💸
The plan? Scan 50,000 public figures’ profile pics and match them against suspected scam ads. If flagged, Meta blocks the ad and alerts the celebrity (who can opt out). Starting in December, the trial will skip regions like the EU and Texas due to strict biometric laws. 🛑
Meta’s VP of content policy, Monika Bickert, says the goal is to offer ‘*maximum protection*’ for celebs while respecting privacy. But it’s a tightrope walk: In 2021, Meta deleted 1B users’ facial data amid backlash, and this August, it paid Texas $1.4B over biometric data lawsuits. 🔍
Critics argue Meta hasn’t done enough to stop these scams, which often use deepfakes to dupe fans. Will this tech revive trust… or spark new drama? 💻🌐
