Australia is hitting pause on social media access for minors with world-first laws that could slap tech companies with fines up to AU$50 million (US$32.5 million) if they fail to block users under 16. The legislation, introduced by the Labor Party, shifts responsibility for age verification entirely to platforms—not parents or teens.
Key Points:
Massive Fines: Companies that systematically fail to enforce the 16+ age rule face penalties equivalent to 10% of their annual global revenue—whichever is higher.
Gaming & Messaging Exempt: Online gaming (already regulated) and apps like WhatsApp won’t be affected. Officials argue messaging platforms don’t use ‘algorithmic manipulation’ like social media feeds.
Safety First: Communications Minister Michelle Rowland called it a ‘new norm’ to protect youth mental health: \"This isn’t about punishing kids—it’s about giving parents backup.\"
What’s Next?
While the bill has bipartisan support, age verification methods remain unclear. Trials for tech solutions begin soon, with enforcement handled by Australia’s eSafety Commissioner. The laws take effect 12 months after passing—likely mid-2025.
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The legislation, introduced by the Labor Party, shifts responsibility for age verification entirely to platforms—not parents or teens.
Key Points:
Massive Fines: Companies that systematically fail to enforce the 16+ age rule face penalties equivalent to 10% of their annual global revenue—whichever is higher.
Gaming & Messaging Exempt: Online gaming (already regulated) and apps like WhatsApp won’t be affected. Officials argue messaging platforms don’t use ‘algorithmic manipulation’ like social media feeds.
Safety First: Communications Minister Michelle Rowland called it a ‘new norm’ to protect youth mental health: \"This isn’t about punishing kids—it’s about giving parents backup.\"
What’s Next?
The laws take effect 12 months after passing—likely mid-2025.
