Meta is taking personalization to the next level—by analyzing your chats with its AI assistant to shape the ads and content you see. Starting December 16, 2025, interactions with Meta AI (think voice or text convos) will influence your Facebook and Instagram feeds, similar to how likes and shares do now. 🎯
Imagine chatting about camping trips and suddenly seeing ads for hiking boots or trail recommendations. That’s the future Meta envisions. With over 1 billion users already engaging its AI across WhatsApp, Instagram, and Facebook, the move aims to make feeds "more relevant," according to Meta’s privacy manager Christy Harris.
But there’s a catch: You can’t opt out of data collection if you use Meta AI. However, the company claims sensitive topics like health or political views won’t be used for ads. Europe and the UK will get the update later due to stricter privacy laws. 🌍🔒
"We’re giving users a heads-up now so they’re not surprised," Harris said. While you can tweak ad preferences, the era of AI-powered personalization is here. Ready for your chatbot to become your new shopping buddy? 🛒
