British luxury carmaker Aston Martin announced today it will cut up to 20% of its workforce – about 600 jobs – as U.S. tariffs and financial struggles hit the iconic automaker. The move comes as the company reported a staggering £363.9 million pre-tax loss for 2025, with revenue dropping 21% to £1.26 billion.
CEO Adrian Hallmark didn’t mince words: "Higher U.S. tariffs were a big part of our challenges last year," referencing policies linked to former U.S. President Donald Trump. With America being Aston Martin’s largest market, these trade barriers have compounded issues like delayed product launches and weaker global demand.
The restructuring plan aims to save £40 million annually, but comes with a human cost – this round of cuts is four times larger than 2025’s 5% workforce reduction. Employees and auto enthusiasts alike are feeling the shockwaves 💔.
Looking to 2026, the company pins hopes on its Valhalla hybrid supercar and premium models to rev up sales. However, executives caution they don’t expect positive cash flow this year, with vehicle deliveries likely matching 2025’s 5,448 units.
As electric vehicle competition intensifies and trade policies remain volatile, Aston Martin’s road to recovery looks bumpier than a test drive on the Nürburgring 🏎️⚡.
