Imagine racing through endless golden dunes, tires kicking up clouds of dust as adrenaline pulses through your veins. That’s the vision that gripped Fang Faming, a Xinjiang-based ad exec, after watching the Dakar Rally in 2004. \"Why not here?\" he thought—and set out to turn the vast Taklimakan Desert into a playground for thrill-seekers.
Xinjiang’s rugged terrain—home to cliffs, canyons, and the world’s second-largest shifting sand desert—screamed potential. But creating a world-class rally? Fang needed backup. Enter He Junhuai, an off-road racing guru, and Su Haobo, a motorcycle enthusiast-turned-business strategist. Together, they mapped a path to transform local landscapes into a global spectacle.
Fast-forward to today: Their brainchild attracts daredevils worldwide, blending extreme sports with Xinjiang’s raw beauty. Think 'Mad Max' meets Silk Road chic—where every turn tests human grit and machine limits.
\"It wasn’t just about racing,\" Fang reflects. \"We wanted to showcase Xinjiang’s spirit—resilient, daring, and open to the world.\" Mission accomplished? The roar of engines across the desert says it all.
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That’s the vision that gripped Fang Faming, a Xinjiang-based ad exec, after watching the Dakar Rally in 2004. \"Why not here?\" he thought—and set out to turn the vast Taklimakan Desert into a playground for thrill-seekers.
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