Move over, Emily in Paris – China’s tourism bureaus are scripting their own blockbuster stories! Following Harbin’s viral winter wonderland success ❄️, cities and provinces across the Chinese mainland are unleashing creative campaigns to attract travelers. Think of it as a social media showdown meets cultural treasure hunt 🌏.
Hebei province just dropped the mic 🎤: Its cultural and tourism bureau rebranded its Douyin (China’s TikTok) account and went ham with 75 videos in a single day – triple its usual output! From crispy jianbing pancakes 🥞 to ancient Great Wall vistas 🏯, Hebei’s feed now looks like a binge-worthy travel series.
This isn’t just about likes and shares. Regions are blending digital hustle with real-world charm: Shaanxi’s mixing Tang Dynasty poetry with influencer collabs 📜💃, while Yunnan’s pairing rainforest treks with AI-generated travel planners 🤖. Local delicacies, heritage sites, and even emoji-worthy mascots are getting starring roles.
Tourism experts say this friendly rivalry benefits everyone: travelers get richer experiences 🧳, while lesser-known destinations shine. With Lunar New Year trips around the corner 🧧, one thing’s clear – China’s travel game just leveled up 🚀.
