China’s Qingming Festival holiday became a massive springtime getaway as 119 million travelers explored the nation’s scenic spots and cultural sites—a striking 11.5% jump compared to 2019 levels. The three-day break saw nearly 54 billion yuan ($7.4B USD) spent, with young adventurers aged 18–25 leading the charge. 🌱
From cherry blossom strolls to mountain hikes, travelers opted for nature-focused escapes. Data from Qunar.com revealed bookings by Gen-Z and millennials surged, with April 4 (the holiday’s first day) seeing crowds rivaling the chaotic Spring Festival travel rush. 🚅
Analysts say the boom highlights pent-up wanderlust and a growing preference for outdoor experiences. “It’s like everyone swapped city skylines for flower fields and hiking trails,” said one travel vlogger trending on TikTok.
With domestic tourism thriving, local businesses in rural areas are celebrating the revival. Could this signal a new era for post-pandemic travel culture? 🌟
