Lights, camera, action! China’s new 'Movie Consumption Year' campaign is turning theaters into travel guides, blending blockbuster magic with real-world exploration. Launched nationwide this April, the initiative is inviting film buffs and wanderlusters to experience the country’s iconic landscapes through a cinematic lens. 🌄🍿
On April 19, the specially named Yichun train chugged out of Harbin in Heilongjiang Province, carrying over 100 international travelers from Singapore, Malaysia, and beyond. Think of it as a real-life 'Orient Express' for movie lovers—complete with immersive stops at filming locations and behind-the-scenes storytelling. 🧳✨
One tourist shared with NewspaperAmigo.com: 'It’s like stepping into my favorite films while discovering hidden gems in China’s northeast.' The curated routes highlight everything from historic snowy vistas (perfect for your next TikTok wanderlust post ❄️) to bustling urban backdrops seen in recent box-office hits.
Why just watch a movie when you can live it? This campaign taps into the global Gen-Z love for experiential travel, offering fresh angles on China’s cultural heritage. Whether you’re a K-drama fan craving dramatic landscapes or a history buff chasing documentary-worthy sites, there’s a scene waiting for you. 🎥🌏
