Move over, Swiss Alps! China has officially become the world's new snowy playground, recording 26.05 million ski visits during the 2024-2025 season – surpassing Switzerland's 23.1 million visits last year. ❄️ This winter sports revolution is being powered by Xinjiang's frosty peaks and a growing appetite for "ski + culture" adventures among young travelers.
🏔️ Resorts like Jiangjunshan are now Instagram hotspots, while flight bookings to Xinjiang this December-January have jumped 11% to over 390,000. Local S-grade resorts saw 3.57 million visits last season (+10.22% YoY), blending chairlifts with Uygur cultural experiences and ice lantern festivals. Talk about cold-weather vibes with benefits!
Analysts say this boom reflects China's push to build winter tourism hubs rivaling European classics. With Gen Z travelers swapping fondue for lamb skewers on the slopes, could this be the start of a new global ski hierarchy? 🏂 #SlopeShift
