Hohhot, the capital of Inner Mongolia, has officially kicked off its 2025–2026 Winter Ice and Snow Tourism Season with a dazzling opening ceremony at Mazongshan Ski Resort. The 88-day festival, running through winter 2025, promises a mix of adrenaline-pumping sports, cultural immersion, and Instagram-worthy moments.
❄️ Winter Wonderland, Activated
Since December 7, visitors have been treated to snowball battles, folk music performances, and hands-on workshops showcasing Uygur embroidery and other intangible cultural heritage. Foodies aren’t left out—local lamb hot pots and milk tea stalls are drawing crowds like magnets!
🌨️ More Than Just Ski Slopes
Beyond the resort, Hohhot is hosting over 300 citywide events, including ice sculpture competitions and night markets illuminated by traditional lanterns. Tourism officials say this year’s focus is blending Gen-Z-friendly adventures (think TikTok-ready snow parks) with deep dives into Mongolia’s nomadic roots.
⏱️ Why It Matters Now
With global travel rebounding post-pandemic, Hohhot’s winter push positions it as a rising star in Asia’s tourism economy. Analysts predict the season could boost regional revenue by 20% compared to 2024, offering fresh opportunities for local entrepreneurs and sustainable travel startups.
