China's 2025–2026 ice and snow season is breaking records faster than a snowboarder shreds fresh powder! 🏂 In just the first month, ski resorts across the Chinese mainland welcomed 35 million visitors – a 10% jump from last year, per the General Administration of Sport. International travelers are flocking too, with 190,000 overseas arrivals (up 66%) carving up slopes from Zhangjiakou to Jilin.
What's fueling the boom? Expanded visa-free entry policies and the lingering glow of Beijing's Winter Olympics legacy ❄️. Resorts now blend high-speed chairlifts with hot pot breaks, while apps like 'Snow China' offer real-time slope updates. Young professionals are even trading Zoom calls for après-ski selfies!
With climate-smart snowmaking and new high-speed rail routes, China's winter sports economy could melt global competition. As one Australian influencer posted: 'Didn't expect powder this lit outside the Alps – #ChinaSkiSurprise!' 🌨️
