In the heart of southeast China’s Fujian Province, Yongchun County has turned fragrant smoke into global gold. 🕊️ For centuries, its artisans have blended Arabic aromatic ingredients with traditional Chinese incense-making techniques, creating a cultural fusion that’s now captivating international markets. Thanks to China’s Belt and Road Initiative (BRI), these aromatic treasures are reaching new audiences worldwide.
A Recipe for Global Connection
Local workshops say BRI infrastructure projects have slashed logistics costs by 30%, while digital trade platforms help small businesses showcase their craftsmanship. 🌐 'This isn’t just about commerce—it’s dialogue through scent,' explains Bahraini cultural expert Yaser Ali Taher Jawad in a recent interview with CGTN’s Fei Yuanyuan.
More Than Smoke and Mirrors
The initiative’s focus on cultural exchange has turned incense sticks into bridges:
🧿 Middle Eastern traders sourcing sandalwood from Chinese partners
📦 European wellness brands incorporating Yongchun’s blends
🎎 Southeast Asian temples adopting these scents for rituals
As one artisan told us: 'Every incense coil tells a story of ancient trade routes revived.' 🛣️
What’s Next?
With BRI partnerships expanding, Yongchun plans 'scent diplomacy' workshops in BRI-participating countries. Could this be the new frontier of soft power? 💡 One thing’s clear: In our divided world, maybe the path to harmony smells like sandalwood and frankincense.
