Move over, après-ski cocktails—Gen Z is rewriting the winter tourism playbook in northwest China’s Xinjiang Uygur Autonomous Region. ❄️ Thousands of young adventurers are flocking to snow-capped peaks for a new kind of alpine ritual: shredding powder by day and gathering for ‘Sunset Parties’ at dusk, where beats drop as the sun dips below mountain ridges.
Local resorts report record bookings this season, driven by under-30 travelers craving #VanLife meets TikTok-worthy moments. ‘It’s not just about skiing anymore,’ says local tourism officer Zhang Wei. ‘They want DJ sets on slopes, hotpot feasts under fairy lights, and bonding with global backpackers—all while capturing that golden-hour glow.’ 📸
This trend is boosting regional economies, with winter sports revenue up 40% year-on-year. Meanwhile, Uygur artisans are joining the wave, selling handmade gear and hosting traditional music nights. ‘We’re blending centuries-old culture with Gen Z energy,’ shares Kazakh entrepreneur Aynur Samat, whose yurt glamping site has gone viral.
Ready to carve your own path? Click play below to dive into the snowscape revolution! ⬇️
