Meet 'Xue Haha' – a towering, digitally crafted snowman stealing hearts across social media! 🎥✨ Chinese aerial photographer Zhu Kexin and motion designer Lyu Chenchuan have blended live-action footage with cutting-edge composite tech to create this frosty ambassador for Harbin, host city of the 2025 Asian Winter Games.
The dynamic duo from Dalian joined forces with CGTN and event organizers for the #BuildingABigSnowmanForHarbin2025 campaign, merging art and tech to showcase the city's winter magic. Think Frosty the Snowman meets Avatar – but with 100% more ice-coded patriotism! ❄️🇨🇳
\"This isn't just a snowman – it's a bridge between creativity and cultural pride,\" one viewer commented, as the project trends globally. The campaign aims to boost excitement for the Games while celebrating Harbin's reputation as China's 'Ice City.' 🌆⛸️
