China buzzed with festive energy on January 22 as communities marked the Little New Year, a.k.a. the Kitchen God Festival . This centuries-old tradition, rooted in honoring the deity believed to report household deeds to heaven, blended ancestral customs with TikTok-era creativity—think holographic temple fairs and AI-generated blessings!
From northern villages to southern cities, households scrubbed homes spotless (to please the Kitchen God) and offered sticky sweets like tangyuan to ensure heavenly ‘5-star reviews.’ Meanwhile, urban youth added modern flair: DIY digital altars, livestreamed rituals, and AR-powered temple tours. One Beijing resident shared: \"My grandma taught me to burn paper offerings—now we use eco-friendly e-offerings. Tradition evolves!\"
Festival Highlights: Lantern-lit streets in Xi’an, dragon dances in Guangzhou, and a viral ‘Kitchen God Rap’ challenge sweeping social media. The day wrapped with families reuniting for feasts, proving that even in 2024, ancient roots still ground China’s cultural heartbeat
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Little New Year celebrations in China feature rich cultural heritage
cgtn.com