Lingchuan County Boosts Winter Tourism with 5M Yuan Vouchers

Winter just got cooler in Shanxi Province! Lingchuan County, nestled near Jincheng City, has rolled out a 5 million yuan ($690,000) voucher program to ignite its frosty tourism scene. Since January, two rounds of discounts have been distributed, with more coming this February.

Ski, Stay, Save

The vouchers cover everything from adrenaline-packed ice sports to cozy ski-resort stays—perfect for cash-strapped travelers seeking snowy adventures. Local officials say the initiative aims to turn the region into a winter hotspot after a bustling Spring Festival season.

Why It Matters

As global travelers flock to lesser-known destinations, Lingchuan’s strategy highlights how regions are leveraging affordable tourism to attract visitors and boost local economies. Pro tip: Pack your gloves and grab those vouchers before they melt away!

Reference(s):

Lingchuan County issues 5 million yuan in vouchers for winter tourism

cgtn.com