Winter just got cooler in Shanxi Province! Lingchuan County, nestled near Jincheng City, has rolled out a 5 million yuan ($690,000) voucher program to ignite its frosty tourism scene. Since January, two rounds of discounts have been distributed, with more coming this February. ❄️
Ski, Stay, Save
The vouchers cover everything from adrenaline-packed ice sports to cozy ski-resort stays—perfect for cash-strapped travelers seeking snowy adventures. Local officials say the initiative aims to turn the region into a winter hotspot after a bustling Spring Festival season.
Why It Matters
As global travelers flock to lesser-known destinations, Lingchuan’s strategy highlights how regions are leveraging affordable tourism to attract visitors and boost local economies. 🏔️ Pro tip: Pack your gloves and grab those vouchers before they melt away!
