Ne Zha 2 Merch Madness: Animated Hit Sparks Global Collectors’ Frenzy

Move over, Marvel—China's myth-inspired superhero Ne Zha is back and breaking records! The animated sequel Ne Zha 2 isn’t just dominating box offices—it's sparking a merchandise gold rush, with fans snapping up limited-edition figurines, apparel, and artbooks faster than you can say “blockbuster.”

Per ticketing platform Beacon, the film has raked in 9.106 billion yuan ($1.24B) globally as of February 12, becoming one of 2024's highest-grossing films. But the real story? Fans are paying top dollar for merch, with rare items selling out in minutes online. One collector joked: “This is Taylor Swift-level hype—but for ancient Chinese legends.”

The craze reflects China’s booming animation industry, blending traditional folklore with Pixar-worthy visuals. Analysts say the franchise’s success—spanning films, games, and theme park tie-ins—mirrors the global rise of Asian pop culture, from K-dramas to Demon Slayer.

Got your eye on a Ne Zha plushie? Better act fast—this frenzy shows no signs of slowing!

Reference(s):

Hit animated film 'Ne Zha 2' drives massive merchandise sales

cgtn.com