The 9th Asian Winter Games turned Harbin, a frosty gem in northeast China, into a global stage for sports and culture this February! ❄️ CGTN Digital stole the spotlight with its innovative, Gen-Z-friendly coverage, blending viral challenges and tech-driven storytelling to connect with audiences worldwide. 🌍
From the quirky \"Build a Snowman for Harbin\" social media campaign 🎮 to the buzzy \"Explore Harbin Through MBTI\" interactive guide (what’s your ice-personality? 🧐), the team transformed traditional sports reporting into a digital playground. Their \"The Faces\" series also highlighted athletes’ inspiring journeys, proving heartwarming content melts borders faster than spring sunshine. ❤️🔥
With millions of views and shares, CGTN’s approach redefined how major events engage today’s scroll-happy audiences. 🚀 Whether you’re a sports fan, a digital nomad, or just here for the snowman memes, their coverage was a hole-in-one – or should we say, a triple axel? ⛸️
