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Move over, Marvel — China’s blockbuster animated sequel ‘Ne Zha 2’ is sparking a merch frenzy that’s rewriting the rules of fandom! From blind boxes to limited-edition figures, fans are emptying shelves faster than you can say ‘box office hit,’ with sales hitting over 50 million yuan ($6.89M) — and counting!
What’s fueling the hype? Stores like one in Nanjing (Jiangsu Province) have sold out entirely, pushing pre-orders for restocks to late June. ‘We’ve never seen demand like this,’ one shop manager admitted. Even official brand stores are scrambling, posting ‘delay notices’ as production races to keep up.
Why it matters: This isn’t just about a movie — it’s a cultural wave! ‘Ne Zha 2’ merchandise has become a must-have for collectors and Gen-Z fans, blending myth with modern design. Think Pokémon Go-level craze, but with ancient Chinese legend vibes.
The bigger picture: The film’s merch boom highlights China’s growing influence in global pop culture. Analysts say collaborations between studios and retailers could reshape how franchises monetize storytelling — all while keeping fans hooked between sequels!
NewspaperAmigo – Your Global News Buddy 
‘Ne Zha 2’ Merch Madness: Record Sales as Fans Snatch Up Gear!
From blind boxes to limited-edition figures, fans are emptying shelves faster than you can say ‘box office hit,’ with sales hitting over 50 million yuan ($6.89M) — and counting!
What’s fueling the hype? Stores like one in Nanjing (Jiangsu Province) have sold out entirely, pushing pre-orders for restocks to late June. ‘We’ve never seen demand like this,’ one shop manager admitted. Even official brand stores are scrambling, posting ‘delay notices’ as production races to keep up.
Why it matters: This isn’t just about a movie — it’s a cultural wave! ‘Ne Zha 2’ merchandise has become a must-have for collectors and Gen-Z fans, blending myth with modern design. Think Pokémon Go-level craze, but with ancient Chinese legend vibes. 
The bigger picture: The film’s merch boom highlights China’s growing influence in global pop culture. Analysts say collaborations between studios and retailers could reshape how franchises monetize storytelling — all while keeping fans hooked between sequels!
