Chinese Drama ‘To the Wonder’ Sparks Tourism Boom in Xinjiang’s Altay

Ever dreamed of wandering through vast, untouched landscapes straight out of a movie? The hit Chinese TV series 'To the Wonder' – adapted from Li Juan’s prose collection My Altay – has turned Xinjiang’s Altay Prefecture into a must-visit destination for wanderlust-driven Gen Z travelers.

The show, which took social media by storm last year, paints a poetic picture of nomadic life in the Xinjiang Uygur Autonomous Region, blending family drama with breathtaking shots of snowy mountains, golden grasslands, and vibrant local culture. Now, fans are flocking to Altay to experience its magic firsthand, eager to retrace the show’s cinematic journeys.

\"After watching the show, I had to see those landscapes with my own eyes,\" shared one traveler on Instagram. \"It’s like stepping into another world.\" With tourism numbers soaring, local guides are even offering 'To the Wonder'-themed tours – complete with horseback rides and stays in traditional yurts.

From the shimmering Kanas Lake to the rustic charm of nomadic villages, Altay’s pristine beauty is having its global moment. Got your own travel stories from China? Share them with #FilmTourInChina and join the conversation!

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Discover beautiful Altay filming site of Chinese show 'To the Wonder'

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