EU Truck Giant Eyes China’s Market Ahead of 50-Year Milestone

As the European Union and China gear up to celebrate 50 years of diplomatic ties in 2025, Mats Harborn, TRATON China Office head and former EU Chamber of Commerce in China president, is doubling down on opportunities in the world’s second-largest economy.

'China isn’t just a market—it’s a partner,' Harborn told NewspaperAmigo.com, reflecting on his decades of experience. With China’s push for green tech and smart logistics, the European trucking leader sees potential in electric and hydrogen-powered commercial vehicles, aligning with Beijing’s carbon-neutral goals.

From Rivals to Roadmap Allies?

Harborn highlighted the EU-China partnership’s evolution, emphasizing cross-border innovation. 'The future? Hybrid solutions—European engineering meets Chinese digitalization,' he said, nodding to AI-driven logistics and autonomous trucks.

Youthful Energy Fuels Progress

For young entrepreneurs eyeing the China-EU space, Harborn advised: 'Understand local ecosystems. It’s not about copying strategies—it’s about co-creating.' With Gen Z driving demand for sustainable tech, he predicts startups will lead the next wave of collaboration.

As 2025 approaches, both sides are accelerating joint R&D projects, proving that even geopolitical speed bumps can’t derail a half-century of shared growth.

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European truck giant's executive eyes opportunities in Chinese market

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