Hold onto your snowboards, folks! 🇨🇳❄️ China Media Group (CMG) just inked a major deal with the Milano Cortina 2026 Olympic Committee, securing its role as an official broadcaster for the upcoming Winter Games. The Monday agreement promises to deliver next-level coverage of alpine events, ice hockey showdowns, and everything in between.
Under the new partnership, CMG and the Milan-Cortina team will collaborate on news production, event highlights, and ‘cooler-than-ice’ storytelling innovations. Think drone shots of ski jumps, athlete interviews straight from the slopes, and cultural deep dives that’ll make you feel the Italian Alps vibes from your screen. 🏔️📱
This move builds on CMG’s track record of bringing global sports events to over 1 billion viewers during previous Olympics. For young audiences worldwide, it means more dynamic ways to experience figure skating spins, snowboard tricks, and medal ceremonies – no thermal underwear required. ❄️🔥
Pro tip for culture buffs: Keep an eye out for cross-continental features blending Chinese tech flair with Italian dolce vita aesthetics. 🇮🇹✨
