Move over, Squishmallows—there’s a new toy sensation taking over! 🪀 Chinese collectible giant Pop Mart just dropped a bombshell: Its net profit is set to skyrocket by 350% in the first half of 2025, fueled by the global obsession with its quirky Labubu dolls. 💰
The Beijing-based company expects to rake in 4.5 billion yuan ($620 million) as revenues triple worldwide. But here’s the kicker: U.S. sales of the big-eyed, fang-toothed Labubu characters exploded by 5,000% in June alone! 📈 Analysts at M Science say it’s the fastest-growing toy trend since fidget spinners.
Why the hype? Pop Mart credits its ‘blind box’ mystery purchases and collabs with artists like Korean illustrator Kasing Lung. 🎨 Plus, tighter cost controls and TikTok-fueled unboxing videos (#LabubuMagic has 1.2B views!) are turning these vinyl figures into Gen Z’s must-have accessory. 🌍✨
With new pop-up stores from Tokyo to Times Square, could Labubu dethrone Barbie as the world’s favorite doll? Stay tuned. 👀
