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Xinjiang Cotton's Comeback: Turning Crisis into Courage 🌱💪 video poster

Xinjiang Cotton’s Comeback: Turning Crisis into Courage 🌱💪

When global tariffs and blacklists hit Xinjiang’s cotton industry, many thought it was the end. Spoiler alert: It wasn’t. 🚀 CGTN’s Tian Wei sat down with Marjorie Yang, chairperson of textile giant Esquel Group, to unpack how adversity became fuel for innovation.

"Clients disappeared overnight. But instead of asking ‘Why us?’ we asked, ‘What’s next?’" Yang shared, channeling her philosophy: "When struck by a poisoned arrow, don’t ask who shot it — find the cure." 💡

Xinjiang’s cotton farms and factories doubled down on sustainability and tech, transforming challenges into a blueprint for resilience. 🌾🔬 Yang’s team even developed eco-friendly dyeing methods that cut water use by 90% — proving that pressure can birth progress.

For young entrepreneurs and climate-conscious Gen Z readers, this isn’t just a cotton story. It’s a masterclass in turning ‘no’ into ‘next level.’ 📈 As Yang puts it: "Hardship isn’t the finale — it’s the first chapter of rebirth."

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