Move over, crypto craze – China’s zodiac economy is the real trend galloping through 2026! 🚀 Despite gold prices hitting record highs, horse-themed jewelry is flying off shelves in Taiyuan shopping malls as the Year of the Horse approaches on February 17.
🔍 Why it’s trending: Millennial shoppers are snapping up pendants shaped like galloping stallions and bracelets with mane-inspired textures. "It's about more than bling – these designs symbolize success and momentum," says local jeweler Zhang Wei, whose dragon-horse fusion necklace is trending faster than a viral TikTok challenge.
📈 Market magic: Analysts note a 40% sales jump compared to last year’s zodiac preparations. Even with gold at $2,300/oz, buyers see these pieces as dual-purpose – spiritual totems and smart investments. 💰
🌏 Cultural crossover: The trend’s rippling beyond the Chinese mainland, with overseas Chinese communities and K-pop stars fueling global demand. Could this be 2026’s answer to the 2023 pearl boom? Only time – and Lunar New Year gifting season – will tell!
