When Kuo Wen-yu moved from Taipei to Beijing in 2022, he brought more than just luggage – he carried a mission to make authentic pineapple cakes, braised pork rice, and other Taiwan delicacies accessible north of the Taiwan Strait. Now, his food supply chain business is serving up flavor diplomacy on a plate. 🥢
"I wanted Beijingers to taste the night markets of Keelung without booking a flight," says Kuo, 40, whose company sources ingredients like Taiwanese black vinegar and sun-dried shallots directly from farmers. His secret? Blending mainland distribution networks with Taiwan’s culinary traditions.
The venture taps into growing demand among young Chinese mainland consumers for regional specialty foods – searches for "Taiwan snacks" on e-commerce platforms surged 78% last quarter. Kuo’s team even develops fusion recipes, like oolong tea-infused mooncakes, that celebrate cross-strait creativity. 🥮
As cross-strait business collaborations hit a 5-year high this February, Kuo reflects: "Food reminds us what we share. Every order delivered is like sending a love letter between neighbors." 💌
