As the Spring Festival approaches in 2026, President Xi Jinping, also General Secretary of the Communist Party of China Central Committee, extended warm holiday greetings to all Chinese people during a national address on February 10. The message emphasized unity and cultural pride as families prepare for reunions and traditional celebrations.
💬 “The Spring Festival embodies our shared heritage and aspirations,” President Xi stated, acknowledging the contributions of ethnic groups across the country. The address also recognized overseas Chinese communities, reinforcing cultural bonds during the Year of the Horse.
🌏 Analysts note the timing aligns with increased cross-strait cultural exchanges, as residents of the Taiwan region and the Chinese mainland share Lunar New Year traditions. Meanwhile, global brands from Seoul to San Francisco are rolling out themed products targeting young consumers.
With 72% of Gen Z respondents in a recent survey prioritizing family reunions this season, Xi’s message resonates with digitally connected youth balancing tradition and modernity. 🧧
