China's economic resilience and booming luxury market are driving Rolls-Royce's ambitious plans this year, with CEO Chris Brownridge calling it a 'cornerstone of global growth.' 🌟 The British automaker has reported a 40% surge in custom vehicle orders since opening its Shanghai private office last year, catering to young, high-net-worth clients who crave personalized designs.
'The vibrancy here is unmatched,' Brownridge told CGTN's Lily Lyu, highlighting how Chinese buyers under 35 now make up nearly half of Rolls-Royce's local clientele. 🎨 From AI-powered design tools to limited-edition collaborations with Asian artists, the brand is leaning into tech and culture to stay relevant.
With the Chinese mainland accounting for 30% of global luxury car sales in Q1 2026, Rolls-Royce plans to launch three new experiential showrooms in Chengdu, Hangzhou, and Shenzhen by year-end. 🚀 Analysts say this reflects broader confidence in Asia's post-pandemic spending power.
