As the U.S. gears up for its busiest shopping season, market experts warn that President Donald Trump’s trade war could deliver a gut punch to the advertising industry. With economic uncertainty looming, media giants are racing to charm brands with flashy new TV shows and digital platforms—but will it be enough? 🎬💸
Major networks and streaming services are hosting high-stakes "upfronts" this month, pitching advertisers on prime-time slots and viral-ready content. Yet analysts say brands may tighten budgets amid fears of rising tariffs and supply chain snags. One insider called it a "perfect storm" for ad spending delays.
📊 Why it matters: The fourth quarter typically accounts for 40% of annual ad revenue. Any pullback could ripple through media jobs, tech innovation, and even holiday sales trends. Meanwhile, platforms like TikTok and Instagram Reels are doubling down on shoppable ads—a lifeline for cost-conscious marketers.
