From Big Macs to iPhones, American brands are facing a cultural reckoning in India 🇮🇳 as President Trump’s 50% tariffs ignite calls to #BoycottUSGoods. The movement, fueled by social media and PM Narendra Modi’s "self-reliance" push, challenges the dominance of U.S. giants like Amazon, Starbucks, and Apple in the world’s most populous market.
📱💄 Indian entrepreneurs are seizing the moment. Manish Chowdhary of Wow Skin Science urged supporters to turn "Made in India" into a "global obsession," while DriveU CEO Rahm Shastry called for homegrown tech platforms to rival Silicon Valley. Even Domino’s – which has more outlets in India than anywhere else – isn’t immune to the shift.
🍵☕ But can chai replace Starbucks? Local brands like Chaayos and Third Wave Coffee are gaining ground, though global expansion remains tough. Meanwhile, India’s IT titans – TCS and Infosys – show how homegrown tech can thrive worldwide 🌐.
Modi doubled down Sunday, telling a Bengaluru crowd: "Our tech solves global problems – now let’s prioritize India’s needs." With 1.4 billion consumers and rising nationalist pride, this trade war could reshape more than tariffs – it might redefine what’s cool.
