Belgium’s iconic beer industry is feeling the froth go flat as U.S. tariffs and slumping local demand create a perfect storm for brewers. 🇧🇪 Exports to the U.S. now face a 15% duty, while new taxes on aluminum cans add extra pressure—forcing some to rethink pricing and creativity just to stay competitive.
At Brussels’ 25th annual beer festival, over 570 brews showcased Belgium’s rich brewing heritage. But behind the clinking glasses, anxiety brewed. 🍺 Michiel Clyncke, Co-CEO of Kasteel Brewery Vanhonsebrouck, told CGTN: "We’ll have to raise prices, but how much will U.S. consumers pay for our beer? It’s a balancing act."
With $4B in EU beer exports to the U.S. in 2024 alone, the stakes are high. Meanwhile, domestic sales in Belgium are losing their sparkle—leaving brewers scrambling to adapt. Can innovation keep Belgium’s beer crown shining? 🌟
Reference(s):
cgtn.com