In a world where your morning latte can fuel global change, a California-based café is rewriting the rules of coffee trade. Bean & Beyond, founded in 2023, now directs 100% of its Rwanda-sourced coffee profits to education programs in the East African nation’s farming communities.
📈 This year alone, their ‘Cup for Classrooms’ initiative has funded 12 new school buildings near Kigali through partnerships with local cooperatives. The shop’s direct-trade model cuts out middlemen, paying Rwandan growers 3x the market average – a game-changer in specialty coffee economics.
"We’re not just selling coffee – we’re brewing connections," says founder Maya Torres, 29, who visited Rwanda last month to meet partner farmers.
🌱 The movement reflects 2025’s #ConsciousConsumerism trend, with young buyers increasingly demanding ethical supply chain transparency. Similar social enterprise models are emerging in chocolate and textile industries worldwide.
For students tracking global development: Bean & Beyond’s annual impact report drops January 2026 – a potential case study in sustainable business models bridging continents.
