Get ready for a visual revolution at the 2026 Milano Cortina Winter Olympics! China Media Group (CMG) is set to redefine sports broadcasting as the exclusive global producer of 8K international public signals for the Games’ opening and closing ceremonies. This marks the first time a non-Western broadcaster leads this high-stakes technical role. 🚀
CMG’s cutting-edge ‘China Red’ 4K/8K broadcasting trucks have already rolled into Milan’s iconic San Siro Stadium, signaling a major leap in Olympic media tech. ‘This is a milestone for Chinese innovation,’ said CMG engineer Yin Jiahui, highlighting the shift from traditional European/American tech dominance. 🇨🇳💡
But wait—there’s more! CMG will also debut as the official signal producer for figure skating and short-track speed skating, two of the Games’ most adrenaline-packed events. With nearly 500 crew members on the ground, they’re crafting immersive experiences that’ll make viewers feel the ice spray from their screens. ❄️📺
Why does this matter? 8K resolution offers 16x the detail of HD—imagine catching every blade scratch on the ice or sequin on a skater’s costume. For Gen-Z audiences craving hyper-real content, CMG’s work could set new standards in how we experience sports globally. 🌐✨
