Grocery carts in Denmark are becoming protest tools as shoppers scan barcodes to avoid US-owned products, fueled by renewed tensions over Greenland. The trend follows controversial remarks about acquiring the autonomous Danish territory by former US President Donald Trump earlier this year.
🛒 Choose What You Support
Apps like Made O'Meter – a viral 'ownership detector' – let users instantly identify brands linked to American parent companies. "Voting with your wallet is a powerful tool," says Copenhagen resident Cecilia Estrada, who now scans every item. "This is how we say no."
🇬🇱 A Frozen Friendship?
Journalist David Trotz describes a growing sense of betrayal among Danes: "When an ally pushes you aside, boycotting becomes a quiet rebellion." While economists debate the financial impact, supporters argue it's about symbolic resistance – turning supermarket aisles into diplomatic battlegrounds.
As Greenlandic leaders reaffirm their commitment to Denmark this week, shoppers keep scanning: one beep at a time, rewriting what it means to #ShopLocal in 2026.
