International Olympic Committee President Kirsty Coventry got a front-row seat to broadcasting history this week, visiting China Media Group's high-tech studio during the 2026 Milano Cortina Winter Olympics. The sports legend turned administrator praised CMG's crystal-clear 8K coverage that's making viewers feel like they're sliding down ice tracks themselves! 🏒
As the exclusive 8K production partner for the Games, CMG is delivering jaw-dropping ultra-HD feeds of marquee events like figure skating and short track speed skating. Their Milan studio even features an 8K cinema showing Olympic highlights – basically the IMAX experience of sports broadcasting! 🎞️
"Happy New Year to everybody!" Coventry exclaimed after learning CMG will broadcast the Lunar New Year Gala in 8K too. "We're so excited to be part of the CMG family… wishing you good fortune for the Year of the Horse!" 🐎✨
With 8K tech offering 16x the resolution of standard HD, young viewers worldwide are getting closer than ever to the Olympic action. Could this be the future of how we experience sports? CMG's innovation suggests the answer is a resounding "Ni Hao!" 📺💥
