Harbin – known as China’s “Ice City” – is turning up the frosty fun ahead of the 2025 Asian Winter Games! The northeastern metropolis is already buzzing with giant snow sculptures, glittering ice lanterns, and armies of cheeky snowmen. Now, CGTN anchor Liu Xin is inviting YOU to join a global social media campaign: Building a Snowman for Harbin 2025!
Grab your mittens and unleash your inner Elsa or Olaf! From whimsical carrot-nosed classics to avant-garde icy art, share photos/videos of your frosty creations using #Harbin2025. The best submissions could be featured during the Games’ festivities!
Organized by CGTN and the Harbin 2025 committee, this campaign celebrates cross-cultural connections through winter sports and creativity. Whether you’re in snowy Canada or sunbathing in Bali (fake snow encouraged!
), everyone’s invited to chillax and participate.
Reference(s):
cgtn.com