Move over Frosty—there’s a new snowman in town, and it’s made of rice! 🌾 Moroccan influencer El Batoul Nejjaoui just joined a quirky global campaign to hype up the 2025 Asian Winter Games in Harbin, China. Teaming up with CGTN and the event’s organizers, she built her own version of a snowman using rice grains, blending cultural creativity with winter spirit.
Dubbed the #BuildWithRice challenge, the social media movement invites everyone to create snowmen (or snow-*things*) from unconventional materials. Why rice? 'It’s a nod to unity and resourcefulness,' El Batoul shared. ❄️ The goal? To rally international support for Harbin’s upcoming games while celebrating cross-cultural connections.
Harbin, known as China’s 'Ice City,' is gearing up to host Asia’s biggest winter sports event in 2025. Whether you’re crafting with sand, LEGO bricks, or even instant noodles, organizers say: ‘Join the fun and show your love for winter sports!’ 🏂
Ready to flex your creative muscles? Grab your phone, build your masterpiece, and tag #Harbin2025 to cheer on the athletes! 🎿✨
