Deqing County, Zhejiang Province, became the epicenter of street basketball this weekend as the FIBA 3×3 World Tour 2025 brought high-flying action to Asia. With 14 elite teams from China, Serbia, France, and Germany battling it out, the event highlighted the region’s growing influence in global sports markets. 🌍
Star Power & Local Pride 🏅
The tournament saw world No. 1 team Ub and France’s star-studded Toulouse squad—featuring Olympic silver medalists—light up the court. Meanwhile, home teams Chongming and Shanghai rallied local fans, proving Asia’s passion for 3×3 basketball is stronger than ever. 🎉
Asia’s Sports Market Takes Center Court 📈
FIBA’s choice to add Deqing as a new stop signals a strategic push into Asia’s booming sports industry. Analysts say events like this could unlock fresh opportunities for investors and brands eyeing the region’s youth-driven market. 💼
