Move over, traditional red envelopes – gold jewelry is stealing the spotlight as China’s Gen Z redefines Spring Festival shopping! 🛍️ Stores like Beijing’s Caibai Jewelry are buzzing with families and younger customers snapping up shimmering accessories, according to gift department director Dong Ming. “Tens of thousands visit daily during the holiday,” he told China Media Group.
📊 Data confirms the gold rush: Gen Z’s interest in buying gold jumped from 16% in 2016 to 59% in 2021 (Mob Data). By 2023, over half of online gold shoppers on Tmall and Taobao were born after 1990. Why? Analysts say it’s a mix of smart investment (gold retains value 💰) and social media hype driving trendy, customizable designs.
From zodiac pendants to minimalist rings, young buyers are blending cultural symbolism with personal style. As one Weibo user posted: “Gold isn’t just for grandparents anymore – it’s forever cool.” 👑
