German skincare giant Beiersdorf, the parent company behind household name NIVEA, is making waves at this year's China International Import Expo (CIIE) with cutting-edge innovations 🌟. CEO Vincent Warnery calls the event a 'golden ticket' for foreign companies to tap into China's booming consumer market during an exclusive chat with CGTN's Wang Tianyu.
Innovation Meets Opportunity
'The CIIE isn’t just a trade show—it’s a launchpad for global brands to build trust and creativity,' Warnery shared. With China's skincare market projected to hit $82 billion by 2025, Beiersdorf is doubling down on R&D tailored to local preferences, from anti-pollution formulas to tech-driven beauty tools.
Why the CIIE Matters
Since its 2018 debut, the CIIE has connected over 3,500 international brands with Chinese buyers and investors. For Beiersdorf, it’s been a growth engine: China now ranks among its top three markets globally. 🚀 'Understanding China’s dynamic consumers keeps us ahead of trends,' Warnery added.
