Move over, traditional power players! 🌐 S4 Capital founder Martin Sorrell just dropped a truth bomb at #WEF2025: Emerging economies are rewriting the global rulebook. During a chat with CGTN's Guan Xin, the advertising mogul highlighted how the Global South, BRICS nations, and Next Eleven economies are creating what he calls 'a TikTok moment for geopolitics' – fast-paced, decentralized, and full of surprises.
🧠 Why it matters: The world's economic center of gravity is doing the cha-cha slide toward new regions. Sorrell warns Western leaders: 'Adapt or get left swiping through yesterday's news.' This shift means everything from meme-worthy marketing trends to serious supply chain moves could start trending from unexpected places.
🌱 Silver lining? More balanced global partnerships and fresh opportunities for young entrepreneurs willing to think beyond traditional hubs. As Sorrell puts it: 'The next unicorn startup might be brewing in Jakarta, not just Silicon Valley.'
